Quản lý bán hàng với 13 năm kinh nghiệm | Nam | 1985 | Thủ Dức – Hồ Chí Minh

Sales Manager, FMCG, Market Development, Team Leadership, Trade Marketing, Customer Loyalty …

● Kinh Nghiệm:

○ British American Tobacco Vietnam

• Senior Area Sales Manager (6/2021 – Hiện tại)
● Drive the respective targets’ volume and market share (South 2: Can Tho, Hau Giang, Vinh Long, An Giang, Dong Thap)
● Ensure Trade Marketing & Distribution resources are secure and utilize productively according to company approved budgets and guidelines
● Assess the performance of Can Tho distributors and the province’s distributor network to develop their capabilities and business standard (manage 16 territory supervisors and 125 DSR)
● Support the Regional Manager in the planning and monitoring of field force performance to ensure compliance to regional strategies
● Achievements: Successful establishment of a solid field team and a stable dealer network. (+27% volume growth in 2021, reaching the top region nationally, volume in 2022 increases 5% over 2021)

• Area Manager – HCM (4/2018 – 6/2021)
● Drive targeted volume and market share in respective area (Tân Bình, Phú Nhuận, Bình Thạnh, Hóc Môn, Củ Chi)
● Manage, train, inform and motivate a team in order to deliver trade marketing and distribution activities that are superior to the competition
● Lead the implementation of the Training and Development Plan and ensure it translates all learnings into daily operations
● Achievements: Build a strong field team. Contributed to the success of the HCM team in 2020 (32% sales growth, achieving the top region nationally in 2020). Personal Honors: The Best Field Sales Manager in 2020

• Shopper Marketing Manager – HCM (12/2016 – 3/2017)
● Lead the development of adult tobacco consumer capacity in the region, according to global and end market strategies and standards
● Obtain and generate buyer insights
● Deliver the campaign planning for all key missiles
● Optimize touchpoints and execute merchandising plans
● Achievements: Build a clear process to well manage of large groups (25 supervisors, 150 workers, 35 installers). Personal Honors: Outstanding performance rating in 2018

• Territory Executive (7/2015 – 11/2016)
● Communicate and align with distributors on monthly target
● Review monthly performance, work out incentive and follow up with its payment to the distributor
● Guide, monitor and control the application and implementation of distributor of warehouse & stock management
● Achievements: Personal Honors: The Best Territory Executive in HCM 2015

○ CALOFIC

• Marketing Supervisor (10/2012 – 7/2015)
● Ensure the distributor fulfills the contract signed with the company
● Deploy sales targets, implement promotions
● Propose solutions to ensure sales goals
● Supervise and train sales staff (15 salesmen)
● Achievements: Volume growth of 125% over 2 years

○ Unilever Vietnam

• Sales Team Leader (10/2010 – 6/2012)
● Responsible for achieving agreed sales targets in the assigned region
● Responsible for implementing an annual sales plan & the marketing plan to drive sales growth
● Achievements: Personal Honors: The best sales rep. in HCM 2009

• Sales Rep (4/2009 – 10/2010)
● Build and develop relationships with customers in the restaurant and hotel channel
● Increase product coverage in the market
● Support the marketing department in new product launches and brand image building

● HỌC VẤN

○ Đại học Công nghiệp Tp.HCM (11/2009)
● Tham gia các hoạt động thi đua của trường

● KỸ NĂNG NỔI BẬT

○ Quản lý bán hàng
○ Giao tiếp
○ Thuyết phục và đàm phán
○ Làm việc độc lập

● NGƯỜI THAM KHẢO

○ Bùi Hồng Thạc – Regional Manager, British American Tobacco
○ Mr. Tong Tran Hoang Vu – Regional Manager, British American Tobacco Vietnam