Chuyên gia quản lý danh mục và phát triển đội ngũ bán hàng | Nam | 1974 | Thu Duc – Ho Chi Minh

Sales Management, Category Management, Market Analysis, Team Development, Strategic Planning, Revenue Optimization …

CURRICULUM VITAE
PERSONAL DETAIL
Full name: Dan, Sy Ngo
Nationality: Vietnamese
Date of birth: 20/12/1974
Gender: Male
Home address: Binh Trung Dong ward, Thu Duc city, Ho Chi Minh city, Viet Nam
Contact no: 0978 68 78 08
Email:

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CAREER OBJECTIVE:
– To Contribute to the Development of the Company
– Develop and Train the Next Generation for the Company
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WORK EXPERIENCE

1. CLASSIC FINE FOODS VIET NAM (Jan 2013 – Mar 2013)
No. 17 – street 12, Binh An ward, Thu Duc City, HCMC, Vietnam
**Sales Team Management**
– Build & Train the Sales Team, Build a Succession Team for the Company’s Long-term and Sustainable Development Goals.
– Ensure Revenue Goals
– Set Business Goals as Required by the Sales Director Including:
+ Predict and Develop Annual Business Targets for the Region;
+ Implement Domestic Business Programs by Developing Action Plans.
+ Maintain Sales Volume, Product Mix and Selling Prices to Maintain Current Supply and Demand Levels, Changing Trends, Business Policies and Competitors.
+ Balance Revenue Targets for the Supermarket Channel.
– Propose and Implement Sales Strategies, Promotions and Sales Promotion Programs.
– Monitor and Evaluate Sales Performance, Propose Measures to Improve and Optimize the Sales Process.
– Monitor Contract Terms Signed with Customer Systems and Ensure Effective Implementation.
– Monitor Order and Delivery Progress According to Each System and Area of Responsibility to Ensure Business Goals According to the Committed Plan.
– Ensure Sales Programs are Implemented Effectively, Grow Well and Always Increase Competitive Advantage Compared to Competitors.
– Report Plans, Actions and Results to NSM in a Weekly/Monthly Summary Format.
– Make Daily/Weekly/Monthly Reports.
– Monitor and Evaluate Progress in Implementing Sales Plans, and Take Corrective Measures When Necessary.

**Market Analysis**
– Capture and Analyze Information About the Market, Consumer Trends, Competitors and Customer Requirements.
– Make Suggestions on Products, Prices, Sales Packages and Marketing Strategies Suitable for the Market and Customers.
– Other Tasks Assigned by CEO.

2. MM MEGA MARKET VIET NAM (Jun 2021 – Jun 2023)
Lo B An Phu – An Khanh New Residential Area, An Phu ward, Thu Duc City, HCMC, Vietnam
**Position: NFIF-SG Category Manager**
– **House Hold (Jan 2023 – Jun 2023)**
– **Cooking Oil/ Rice/ Spice (Nov 2021 – Dec 2022)**
– **Noodle/ Canned Foods/ Other Dry Goods (Jun 2021 – Apr 2022)**

**Category Management**
– Research, Analyze and Evaluate the Market to Identify Customer’s Needs and Product/Range Opportunities.
– Fully Responsible for Managing, Developing and Implementing Categories Products as a Business Unit.
– Strategy and Customize to Satisfy Customer Needs.
– Work with Operation, Marketing and Stores to Develop and Maintain the Pricing Strategy for the Categories.
– Keep Up to Date with Market Trends and Deliver Innovation and Excitement to the Range.
– Maintain Effective Internal Communications Channel Particularly with Other Departments: Operations, Sales & Marketing, B2B, Logistic and Other Functions within the Organization.
– Ensure Clear Communication and Understanding to Operations of Any Action Taken that Impacts on the Customer or Stores.

**Merchandising Management**
– Definition of Yearly Targets in Terms of Sales, Gross Profits and Later Incomes for Categories in Charge.
– Achieve Agreed Targets and Profits Including Sales, Cash Margin, Statistical Margin, Later Income, Old Stock, Aging Stock.
– Rotation, Stock Day’s, Own Brand Share, Core Customer Share, Stock Correction & Availability.
– Effectively Manage the Performance of Category in Terms of Price, Inventory, Promotion, Products Assortment, Quality of Products, Planning and Allocation.
– Co-operate with Supply Chain to Identify the Most Effective/Cost Efficient Means of Delivering Product to the Store.
– Ensure that the Pricing Strategy is Fully in Place and Understood by Suppliers.

**Employee Management**
– Recruit, Train, Develop and Manage Instant Merchandising Team.
– Provide Professional Training in Order to Develop Qualified & Motivated Staff for Managerial Positions within the Company.
– Introduce the Company Policies to the Staff and Make Sure They Well Understand.
– Check and Manage Staff’s Performance, Including Attitude Awards of Work.
– Co-operate with HRM for Staff Discipline.

**Reporting**
– Reporting to Dry Food Director All Relating Issues in the Job and the Team in Charge.
– Preparing Weekly and Monthly Reports on Duties in Charge to the Head of Dry Food and/ or General Director.

3. VIET VINEGAR CO., LTD (2016 – 2021)
Number 66 – street 43, Binh Trung Dong Ward, Thu Duc City, Ho Chi Minh City, Vietnam
**Position: CEO**
– Set Up the Company, Deal and Sign the Contract with GT and MT Customers, Managing All the Operation and Business.

4. LOTTE MART SHOPPING CENTER (Jun 2018 – Feb 2021)
469 Nguyen Huu Tho, Tan Hung Ward, Dist. 7, Ho Chi Minh City
**Position: Private Brand Manager – Food**
– **Category Management**
– Research, Analyze and Evaluate the Market to Identify Customer’s Needs.
– Fully Responsible for Managing, Developing Products and Ensure Implementing Progress Smoothly.
– Survey the Competitors and Market to Develop and Maintain the Pricing Strategy for the Category.
– Keep Up to Date with Market Trends and Deliver Innovation, Improvement for Both of Normal Brand and Private Brand.
– Fully Evaluate Product Performance Data to Guide MD Manage and Develop Each Category.

**Merchandising Management**
– Monitor Team Performance to Ensure Target Achievement Including Net Sales, Product Profit, Commission, Using SKU, Rotation Day, Own Brand Share.
– Effectively Manage the Performance of Products in Terms of Price, Inventory, Promotion, Products Assortment, Quality of Products, Planning, Allocation, Distribution.
– Vendor Management and Contract Negotiating.
– Be Innovative in Strategic Approach to Launch New Project and Ensure Implementing Progress.
– Cooperate with POG Team to Implement New Display Strategy.
– Control Changes, Risks and Issues to Ensure Team Operate Smoothly.

5. BIG C VIET NAM- CENTRAL RETAILS (Oct 2008 – Jan 2016)
163 Phan Dang Luu, Ward 1, Phu Nhuan Dist., Ho Chi Minh City
**Position: I. Beverage Buyer**
**Buying and Merchandising:**
– Searches for and Pre-qualify Suppliers of Products to be Sold in Big C Vietnam, New Chợ and C-Express System.
– Keep Good Relationship with Suppliers. Looking for New Suppliers and Negotiate to Buy Products with Best Prices.
– Ensure Best Product Quality and Obtain Their Product Quality Certifications.
– Prepare Information Materials for Listing New Products.
– Work with Related Departments for Materials Needed in Order to Prepare New Products Launch.
– Follow Up with Store on Issues Related to Product Information and Deliveries.

**Sales Forecasting:**
– Analyze Historical Sales to Prepare and Evaluate Sales Forecasts of the Promotion Programs.
– Prepare Reports Regarding Market Conditions and Price.
– Conduct a Bi-annual Sales Analysis in Order to Rationalize Our Product List.

**Promotion:**
– Negotiate Promotion Products with Suppliers to Get the Good Products with Good Prices and Percentage Promotion.
– Prepare the Promotion List to Send to IT in Order to Set Up on Big C System and Send the Promotion List to Big C Stores to Run the Promotion with Catalogues and Complements.
– Drawing Places to Display the Promotion Area and Products During the Promotion Duration.

**Contracts:**
– Negotiating with Suppliers and Review Purchase Contracts to Ensure Conformance to Company Buying Policies and in Order to Have Favourable Terms.

**Pricing:**
– Deal with Suppliers to Get the Best Price on Products Sales in Big C Vietnam.
– Evaluate Cost Versus Possible Retail Price.
– Review Big C Sales Pricing Compared to Market Price and Competitors as Co-op, Metro, Lotte, … from Time to Time to Ensure Price Sale at Big C is the Best Price Not Only at the Promotion but Also at the Normal Price.

**Delivery of Orders:**
– Ensure Timely Arrival of Products with Good Status.
– Working on Payment Process and Follow Up Payment to Suppliers Whenever Needed.

**Achievement:**
– Turnover: 2015 Increase 230% Compared to the Year Before.

**II. Responsible for Goods Rebate – RGR:**
– Follow Up the Purchasing Amount (PA) by Month, Quarter and by Year.
– Received Monthly Purchasing Amount from Accounting and Put on the Monthly and Quarterly PA Table.
– Send Monthly PA to Buyer for Updated Big C Nego/ to Supply Chain Dept (When Required).

**Follow Up the Rebates:**
– Calculating Monthly, Quarterly, Annual & Quantitative Provision within 24 Hours After Received Purchasing Amount from All Accounting Big C Stores and Send to Controlling Dept, Loic.
– Calculating and Issued Monthly, Quarterly Debit Notes and Send to Suppliers After About 14 Days from the Day Received PA from Accounting (Medium and Small Suppliers).
– Receiving PA from Other RGRs, Calculated Rebates and Send Back to RGRs for Suppliers Covering More than One Department.
– Follow Up and Wait for Compared PA from Big Supplier with Big C Accounting as Received Confirmation from All Accounting, Then Calculated and Issued Debit Note and Send to it Supplier After PA Compared Finished.
– Writing and Send PV to Accounting for Suppliers Which Need to be Issued Red Invoices Rebates.
– Issue Ordre de Deduction and Send Original Hard Copy and Soft Copy to Accounting Department After About 20 Days from the Day Received PA from Accounting.
– Preparing and Send to Buyer and Director to Control and Sign.
– Making and Send Finally Monthly, Quarterly Rebates Table to Related Department.

**Updating the X Folder:**
– Recording of All the Commercial Advantages, Conditions in the Contract: Quarterly, Monthly Discount, Annual and Quantitative Discount, Trade Commitment/ Claims/ Penalties/ Procès verbal / (TC/ CL/ PT/PV).

**Ordering of the Contract:**
– Archive the Contract, Annex, TC/ CL/ PT/ PV, Debit Note, Ordre de Deduction by Department, by Buyer and by Supplier Code.

**Checking the Contracts/ Annexes:**
– Checking All Contracts/ Annexes Comparing with Supplier’s Confirmation Letter & Big C Nego and Contract Proposal Approval and All Related Trade Commitment are Issued Before Send to Director for Signature – Table: Supplier Contract Checking Form.
– Receiving TC/ CL/ PN from Buyer, Recorded on TC/ CL/ PT/ PV Management Table and Send to Controlling Dept Every Monday.
– Managing and Extracted as the Request.

**Monthly Liquidated Supplier:**
– Calculating Rebates/ TC/ CL/ PT/ PV of Monthly Liquidated Suppliers and Send to Accounting by Original Hard Copy and Soft Copy – Table:
1. Liquidation Report RGR;
2. Ordre de Deduction.
– Monthly Send Liquidated Supplier Minutes Received from Buyer to Controlling by Hard Copy and Soft Copy – Table: Report RGR to Accounting Liquidation Minutes.

**Provide Weekly Support and Control to FMCG Director:**
– Follow Up and Weekly Send Annex Status for New Big C Stores and New Grocery.
– Controlling Late Contract 2011 Collection.
– Calculate and Send Report on Birthday/Destination/ Opening Trade Commitment Insurance.
– Controlling Contract Condition/ Purchasing Amount on Big C Nego.
– Calculate & Report on Supplier Transportation Fees by Big C Stores/ Buyer/ Department.
– Controlling All Contract Information and Send Report.
– Controlling WOW & Big C Product Supplier.
– Controlling and Send Report on New Grocery Opening Trade Commitments.
– Controlling and Send Supplier Percentage of Rebates Related to FMCG Supplier Selling Product to PFT.
– Follow Up and Send Report the Spending of Total Money Calculated with Suppliers in 2011 Contract by Dept.
– Follow Appropriate Value Money of Listing Fees/ Opening & Money of Destination by Supplier and Per Buyer.

6. CIRCLE K (Jun 2012 – Dec 2013)
No. 4 Ton Dan street, Dist.4, Ho Chi Minh City
**Position: I. Confectionery Merchandiser**
– To Execute and Evaluate Merchandising Activities and Category Plans of Customers Interests.
– Ensure Healthy Stock Level by Good Promotion Plan and Stock Management, Source Locally or Overseas with Good Understanding of Market Trend.
– Maintains a Safe and Secure Working Environment through the Enforcement of Safety Practices, Providing Information and Training.
– Monitoring Progress, Coordinating Activities, and Resolving Problems.
– Investigates and Recommends Changes in Products, Service, and Policy by Evaluating Results and Competitive Developments.
– Foster Strong Relationships with Vendors and Ensure Vendors Meet Expectations by Working Collaboratively on Product Development, Evaluating Performance, and Providing Feedback.
– Performs Multiple Tasks and Contributes to Team Effort by Accomplishing Related Results as Needed.
– Other Tasks are as Assigned by Line Manager.
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