Chuyên gia phát triển kinh doanh trong ngành FMCG với 17 năm kinh nghiệm. | Nam | 1981 | Thủ Đức – Hồ Chí Minh

FMCG, Sales, Marketing, Business Development, Modern Trade, Team Management, Market Entry, Customer Relationship, Retail Operations, Product Launch, Strategic Planning, Consumer Goods …

FMCG Foods Business Development

PERSONAL INFORMATION
Name: HOÀNG ĐÌNH XUÂN THANH
Gender: Male
Date of Birth: 19/10/1981
Civil Status: Married
Nationality: Vietnamese
Address: 119, Gò Dưa, Tam Bình, Thủ Đức, HCM City
Phone: (+084)
Email:
Salary: Negotiation

EDUCATION BACKGROUND
2007: Hà Nội University – Business Administration Engineer
2004: Nông Lâm University – Foods Sciences (Processing and Maintaining) Engineer

PROFESSIONAL SUMMARY
– 02 years as Business Advisor, gaining insights from business owners and enhancing decision-making and operational skills.
– 17 years of Sales experience, including 03 years as Sales Head and 04 years as Sales & Marketing Head. Successfully entered new MNC markets from scratch, with strong relationships in the Modern Trade channel.
– 1 year as Dry Foods Department Supervisor at Metro Cash & Carry, professionally trained in Retail Operations and Management.
– Established a working network in Vietnam for Modern Trade, Traditional Trade, and Food Services.

WORKING EXPERIENCE
02/2022 to Present:
– Business Advisor Freelancer for GUIDEPOINT, GLG, UPWORK, and other projects for SMEs.
– Successfully advised MNCs on market entry for Consumer Foods, Traditional processing meat products, Confectionery, Dietary Supplements, and Agriculture products.

07/2015 – 01/2022:
– Head of Sales & Marketing at Denis G.M.
– Rebuilt AyamBrand distribution in Vietnam across Modern Trade and Traditional Trade channels.
– Developed product categories with a total of 40 SKUs, including Fish, Coconut milk, and Organic products.
– Implemented marketing strategies and trade marketing activities, achieving significant sales growth.
– Managed operations ensuring high standards and professional image in the market.

10/2011 – 06/2015:
– Area MT Operation and National MT Accounts Operation at FrieslandCampina Vietnam.
– Managed MT accounts in Eastern areas with a team of 20.
– Achieved KPIs and successfully launched new products.

10/2010 – 10/2011:
– Department Supervisor at Metro Cash & Carry VN.
– Managed sales products and team performance in the Beverages, Alcohol & Confectionery department.

10/2007 – 10/2010:
– Modern Trade Sales Supervisor at Kido Corporation.
– Managed local accounts and successfully increased sales performance.

10/2004 – 10/2007:
– Sales Representative in B2B channel at various companies, promoted to TT/GT Sales Supervisor at Tân Hiệp Phát.

HIGHLIGHT
– Willing to learn and professional working attitude.
– Strong leadership and teamwork.
– High commitment and results-oriented.
– Enthusiasm in the FMCG/Foods business, traveling, and fieldwork with team/customers.
– Deep understanding of the FMCG packaging foods business in Vietnam and capability to enter new markets.
– Ability to build an efficient and cost-effective Sales Department.

Reference: Available upon request.