Chuyên gia Marketing với kinh nghiệm quản lý và phát triển thương hiệu. | Nam Phú Nhuận – Hồ Chí Minh

Marketing, Trade Marketing, Digital Marketing, Brand Management, Promotion Planning, Team Management, Data Analysis, Customer Satisfaction, E-commerce, Revenue Optimization, Market Research, Problem Solving …

**Education**
– **Bachelor of Economics**
– University of Economics and Law – Vietnam National University – Ho Chi Minh City
– 2009 – 2013
– **Completion in Professional Public Relations**
– BMG International, 2012
– **Other Professional Improvements**
– Self-learning on a regular basis by attending seminars or workshops both online and offline organized by trustworthy mentors in marketing fields and credibility Facebook Groups: Underground Agency, Khuu Network, Digital Marketing Agency, Advertising Debating Group, etc.
– Reading books also the priority option to enrich my knowledge every day.

**Personality**
– Extremely motivated to constantly develop my skills.
– Confident in my ability to come up with flexible ways in helping customers achieve maximum satisfaction.

**Skills**
– **Trade Marketing**
– **Digital/Branding/Creative**
– **Promotion Planning and Organizing**
– **Quality Orientation**
– **Problem Solving**
– **Flexibility in Work**
– **Personal Motivation**

**Foreign Language (English)**
– Well Listening
– Fluently Speaking
– Capable Writing

**Career Objective**
– Always developing myself for better work performances.
– Building a professional working culture.
– Inherit, support colleagues, and train employees.
– Making good income.

**Work Experience**
– **Kowil Fashion**
– **Marketing Team Leader** | Ho Chi Minh City | 05.2019 – Present
– **Analysis and Marketing Plan:**
– Develop Marketing Strategy for product brands and store chains in charge.
– Offer a budget plan and take responsibility within the allocated budget.
– Analyze sales reports and sales data of each product line/internal product of the company.
– Data collection and information analysis about markets and products both physical and e-commerce stores.
– Collaborate with the team to develop an overall marketing plan.
– Develop and deploy promotions programs for each market platform and product range.
– Update marketing budget periodically. Responsible to the BOD for the program budgets & efficiencies.
– Make budget allocations for Marketing activities (merchandise, promotion, branding…) to ensure effective and rational use of budget for each industry and region.
– **Management and Implementation of Plans:**
– Manage and run marketing activities and programs on time, on budget, and reach KPI of each action plan.
– Coordinate with related teams to plan and implement marketing program activities on the company selling platforms (stores, e-commerce, social).
– Optimize the operation process to keep up with the change of technologies, market trends, and customer needs.
– Monitor & control the implementation of sales promotion programs as prescribed.
– Analyze subjective and objective factors affecting the campaign and propose improvements.
– Go to the market to check and evaluate support programs and competitors’ information.
– Update new technologies and applications in the working process.
– **Team Management and Support:**
– Be responsible for managing all marketing activities for the assigned store system.
– Coordinate closely with BOD and departments to ensure the Company’s overall goals achieve optimal results.
– Support to coordinate and manage the communication channels of all industries.

– **Lotte Cinema Vietnam**
– **Planning Dept. – Senior** | Ho Chi Minh City | 05.2017 – 04.2019
– Joining team improving Booking Online function on Lotte Cinema’s website and mobile app, associated with Dev. Team of Lotte Data Vietnam in 2015.
– Supporting team built new Lotte Cinema’s website and mobile app, associated with Dev. Team of Lotte Data Vietnam and Korea in 2015.
– Suggest optimized revenue solutions to Marketing Manager with collected data on Daily Admittance Report from all sites.
– Analyzing and evaluating effectiveness of proposed promotions from sites.
– Responsible for Rival research and support sites in ensuring market share safety.
– Collaborating to consult partners supporting new sites opening, business development, complete business registration certificate and other setups.

– **Marketing Staff** | Ho Chi Minh City | 11.2014 – 05.2017
– Monitoring and reporting on the proposals, revenues, and expenses of the Lotte Cinema sites in the South of Vietnam.
– Responsible for supporting the operation of the Lotte Cinema sites in the South.
– Market researching and marketing planning for the Lotte Cinema sites in the South.
– Establishing and implementing marketing plans for new theaters.
– Working as assigned and directed by the Manager.
– Supporting data collection and ticket sales at all Lotte Cinema sites by weekly/monthly for reporting purposes.
– Supporting managing movie gift & free ticket on the system (online & offline).
– Supporting for completing POSM & POS reports at movie theaters for marketing events and partnerships.
– Supporting inventory tracking of marketing products and plans to clear inventories.

– **Cinema Supervisor** | Ho Chi Minh City | 07.2013 – 11.2014
– **Management Supporting of Cinema Operation:**
– Monitor the general operation of the cinema and report on incidents.
– Managing revenue, expenses, maximizing profits.
– Proposing the implementation of programs to increase sales, improve business results to complete the assigned targets.
– **Film Management:**
– Organizing movie schedules. Tracking movie schedules updates on media tools (website, mobile app, Facebook, etc.).
– Checking out the performance of the sneak shows, movie rental reports.
– Suggest a plan to increase revenue from renting theaters.
– Responsible for reporting revenue, reconcile data with Distributors, overbooking tickets.

– **Saigon Hi-Tech Park Training Center**
– **Internship** | Ho Chi Minh City | 02.2013 – 04.2013
– Building, supporting some training programs and specialized courses for employees of companies in Saigon Hi-Tech Park.
– Contributing to corporate development plan with partners in supplying solutions and courses to Training Center.

**Achievements**
– **Kowil Fashion**
– Reaching sales target on key push sales programs/promotions from 90% of target.
– Contributing to the annual sales target with a growth rate of over 125% YOY.
– Contributing to the improvement of internal working processes.
– Achieving control reality marketing budget not exceeding the proposed budget by more than 30%.

– **Lotte Cinema Vietnam**
– Successfully built Booking Online function on Lotte Cinema’s website and mobile app, associated with Dev. Team of Lotte Data Vietnam in UI Research.
– Suggest optimized revenue solutions to Marketing Manager with collected data on Daily Admittance Report from all sites, resulting in an increase of about 20% admit in low-admit sites from Feb 2016 to May 2016.
– Member of a team responsible for Opening promotions for over 10 new sites in Vietnam since 2015.
– Analyzing and evaluating effectiveness of proposed promotions from sites.
– Responsible for Rival research and support sites in ensuring market share safety.
– Collaborating to consult partners supporting new sites opening, business development, complete business registration certificate and other setups.

**Reference**
– **Former Manager**
– Lotte Cinema Vietnam
– Mr. Doan Thach Cuong