Chuyên gia Marketing với kinh nghiệm quản lý thương hiệu và tối ưu hóa lợi nhuận. | Nữ | 1990 | Phú Nhuận – Hồ Chí Minh

Marketing Manager, Digital Marketing, SEO, Content Creation, Social Media, Brand Management …

CURRICULUM VITAE
PERSONAL
HA NGAN VU DOI

INFORMATION
No 145/54 Nguyen Dinh Chinh Street, Phu Nhuan District, HCM
hanganvudoi
Sex: Female | Date of birth: 27/12/1990
My goal is to become a Marketing Manager with successes in popularizing the brands while maximizing the profits of the company.

PERSONAL STATEMENT

WORK EXPERIENCE
2/2017 – Present
**Marketing & Reseller Channel Executive**
Hioki Singapore Pte. Ltd. – Hioki Corporation
– **Digital Marketing**
– Plan and execute digital campaigns: build up plan, set clear KPI and optimize marketing cost, set ads, follow up and quality control all channels, KPI and result while ensuring all the capacity is optimized.
– Ensure all marketing communication activities are in line with corporate guideline and strategies.
– Study and make suggestions on innovative digital marketing ideas to the Country Manager (SMS branding, Zalo ads, Google Ad Networks, Affiliates).
– Localize/create/prepare/update content for brand website (SEO purpose on microsites), social media channels and email marketing.
– Create monthly and weekly digital channel reports such as website and Facebook dashboards, campaign reports and EDM reports.

– **PR & Events**
– Write and translate all the news/press release distributed by Head Quarter into Vietnamese to update customers about company’s product development and other activities.
– Frame concepts and plans for exhibitions, mini seminars and demos in customers’ sites.
– Work closely with agencies and vendors to successfully conduct the events.
– Produce marketing materials such as POSM, catalogues, brochures and Hioki promotional merchandise for campaigns (Hioki tool bags, Hioki T-shirts).
– Monitor ongoing campaign spend against the budget, keep accurate records.

– **Reseller Channels**
– Strengthen partnership and customer service by join-visit with distributors.
– Conduct shop branding and reseller network expansion in southern area.
– Organize annual reseller gathering and distributors’ meetings.
– **Achievements:**
– Distributors’ Meeting 2017 in Danang.
– Mid-year Reseller Meeting in Ho Chi Minh.
– Enertec Expo & ETE 2017 with 100% KPI target for sale inquiries.
– 5 mini seminars, 5 demos in customers’ sites.
– SEO optimized for http://hiokivietnam.com/ reach top 2 after 2 months – keyword “Hioki Vietnam”, “rms”, “truerms”.
– Regular news and product updates on Facebook and Email Marketing.
– DT4256 Promotion Campaign with 100% KPI targets for Facebook engagement and sale number.
– Built up Facebook Fanpage: 0 to 760 likes (real likes).

8/2016 – 1/2017
**Content Planner**
Change Management Project Team Member
Vietnam International Bank
– Draw plans of future digital and innovative internal transformation in VIB (deliverables, milestones, resources, risk and mitigation).
– Conduct internal surveys of staff satisfaction on internal communication.
– Develop content plan for Intranet Redesign Project.
– Write the project RFP (request for proposals) and monitor vendor pools for pitching.
– Create & update intranet content (articles, banner, video, webform, images etc), enhance user experience through ongoing improvement of structure, interface, navigation.
– Support in other administration tasks.

Business Sector: Finance and Insurance
Industry Knowledge: Banking

9/2014 – 6/2016
**Digital Bilingual Account Executive**
Concentrix Corporation
– **Client: Amorepacific – Korea**
– Work closely with Brand Managers (Vietnam and Singapore) on websites and Facebook Fanpage content, EDM layout, content and design and other campaigns if required.
– Translate and update product descriptions, brand and other materials from Head Quarter in English to Vietnamese to be uploaded into the websites.
– Analyze and interpret data from websites using tools like Google Analytics, Adobe Analytics, Facebook Insights to raise strategic recommendation on consumer behaviors.
– Ensure the accuracy and fresh level of information on websites and Facebook fanpages of the brands.
– **Achievements:**
– Best Performance of Account Executive in Amorepacific Team.
– Regular compliments from Brand Managers (proof available if required).
– More than 200 products, School of Korean Beauty Lessons, Brand Introduction, and other web pages (Sulwhasoo and Laneige).
– 50 Facebook posts for Campaign “1000 days of Youth” by Laneige VN.
– 30 Facebook posts for Hai Ba Trung Store Opening Campaign (part-time).

– **Client: Bayview Technologies – Philippines**
– Conduct keyword research on-site and off-site Search Engine Optimization of site network for clients.
– Assist the SEO Manager in the development of the Search Engine Marketing plan including execution, monitoring and analysis for Vietnam market.
– Collaborate with specialist team to manage the Adwords campaign at 200 million VND.
– Write useful content for new web pages for clients.
– Translate, edit, upload daily articles into the websites using WordPress.
– **Achievements:**
– Traffic to homepage increased 100% after 2 months.
– Homepage ranks no2 for second target keyword after 3 months.
– Newly created page ranks no 1 for the 2nd target keyword.
– ROI of Adwords campaigns was generally from 90% to 100% (Best campaign: Cost: 4000 USD, Revenue: 60000 USD).

Business Sector: Retail Trade
Industry Knowledge: Banking/ Gaming

7/2012 – 1/2014
**Content Designer**
BeOnline Co., Ltd
– Write well-organized and user-friendly lesson contents, test questions and other forms of assessment to evaluate the understanding of distance learning students.
– Work with subject-matter English experts to sharpen lesson contents.
– Transform raw contents into visually-polished, interactive learning lessons using HTML, Quiz Creator, Page Maker and other educational software.
– Assist Human Resource Department with recruiting native speaker (shortlisting and interviewing).
– **Achievements:**
– Employee of the month – July 2013.
– Pre-IELTS lessons.

OTHER EXPERIENCE
8/2013 – 10/2015
**Voluntary Communication Officer**
Breast Cancer Network Vietnam
– Edit and translate stories about breast cancer patients of the Photovoice projects.
– **Achievements:**
– Honored as Pink Soldier.

EDUCATION AND TRAINING
4/2016 – 8/2016
**Marketing Mix Implementation Specialization – Distance Course**
IE Business School – Spain
– Brand and Product Management – Certificate
– Channel Management and Retailing – Certificate
– Integrated Marketing Communication – Certificate

9/2008 – 7/2012
**Bachelor Degree**
University of Languages and International Studies – Vietnam National University
– Major: English
– GPA: 3.1/4
– Encouragement Prize Winner of Student Research Contest
– Term Scholarships for Excellent Students granted by The Principal of University of Languages and Studies

PERSONAL SKILLS
– **Languages**
– Vietnamese: Native
– English: Advanced
– IELTS: 7.0/9.0
– TOEIC: 965/990

– **Soft Skills**
– Good communication and interpersonal skills gained through my coordinating experience.
– Ability to work in a team and individually.
– Trustworthy, hard-working, quick learning, willing to learn and take challenge, and flexible.

– **Job-related Skills**
– Considerable Photoshop, Illustrator and Indesign skills.
– Good presentation skills.
– Good translation and copywriting skills in both English and Vietnamese.
– Digital marketing skills (SEO, social media marketing).
– Digital analytics skills (Google Analytics, Adobe Site Catalyst).
– Internet and computer savvy (Microsoft Office, search engines, social media).

REFEREES
Mr. Warren Cammack
General Manager at Common Wealth Bank (CBA)
Head of Innovation at Vietnam International Bank (VIB)
Email:

Mr. Sangwon Lee
Senior Consultant at Concentrix Korea
Email: