Chuyên gia Marketing với kinh nghiệm đa dạng | Nữ | 1991 | Thanh Xuân – Hà Nội
Giới thiệu về ứng viên
Marketing, Branding, Digital Marketing, Trade Marketing, PR, Content Writing, Event Organization, Social Media, Campaign Management, Partnership Development, Market Analysis …
● Kinh Nghiệm:
○ Techtronic Industries
• Country Marketing Lead
• Formulate and implement integrated Brand and Trade Marketing activities for Milwaukee brand on a nationwide scale to strengthen brand coverage, drive user conversion and support sales
• Manage content in all formats and oversee communications activities on owned, paid, and earned media channels; optimize online ads (SEM, eDM, social, etc.)
• Identify and implement brand-aligned partnerships with organizations, user groups, publishers, influencers, etc.
• Effectively promote the Milwaukee brand and products offline by in-store execution, POSM & merchandise, promotion programs, roadshows, events
• Align closely with HQ to localize brand retail projects from launch to operation
• Collaborate with internal and external parties to monitor campaign metrics and facilitate deliverables in a timely and cost-effective fashion
○ Hitachi Systems
• Senior Marketing Executive
• Plan and execute promotion mix to maximize sales while managing budget and fulfilling funding from principals
• Take initiatives in ATL and BTL activities to generate new leads and promote company’s products
• Develop sales and marketing collaterals; create artwork in adherence to branding and visual consistency
• Develop SNS channels and maintain good interaction with audiences
• Seek and leverage partnership with external entities to support lead hunting
○ Panasonic
• Marketing Officer
• Study market feasibility and analyze marketing mix of 4 products in small home appliance category
• Align with cross-functional departments and agencies to execute integrated yearly A & P campaigns to support secure PSI achievements; control budget and evaluate effectiveness of those campaigns
• Coordinate with exclusive distributor to manage monthly PSI forecast, follow up sales plan and incentive scheme execution
• Keep updating market intelligence and propose counter-actions, amend sales and marketing plan if necessary
• Cultivate firm partnership with foreign factories to employ product innovation and new product launch based on Vietnamese insights and market trends
○ Landmark72
• PR & Marketing Coordinator
• Execute integrated yearly A & P campaigns to support secure PSI achievements; control budget and evaluate effectiveness of those campaigns
○ alphahousing.vn
• SEO Content Writer
○ visana.vn
• SEO Content Writer
○ vietnamdiscovery.com
• SEO Content Writer
○ nowtadi.com
• SEO Content Writer
