Chuyên gia Marketing với 7 năm kinh nghiệm trong quản lý thương hiệu. | Nữ | 1991 | Bình Thạnh – Hồ Chí Minh

Marketing Manager, Brand Management, Digital Marketing, Customer Engagement, Event Planning, Strategic Planning, Project Management, Social Media, Market Analysis, Budget Management, KPI Reporting …

TRẦN THỊ PHƯƠNG THUỲ
Marketing Manager
Email: [email@example.com]
Phone: [Your Phone Number]
Địa chỉ: 818 XVNT, Phường 25, Quận Bình Thạnh, TP. Hồ Chí Minh

E X P E R I E N C E

**MARKETING MANAGER**
**HELENCARE BIOMEDICAL CENTER**
Feb 2023 to Present
– **Brand Management & Awareness:**
– Coordinate and manage media/public interest to generate coverage and maintain awareness of the brand.
– Plan a monthly/seasonal promotional calendar of activity, generating ideas for new offerings.
– Collaborate with internal stakeholders across design, sales, and external stakeholders like suppliers and creative agencies to ensure alignment and campaign execution.
– Manage marketing budget for a good mix for campaigns across multiple channels.
– Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.

– **Customer Engagement & Event:**
– Facilitate customer engagement and retention on-site through marketing channels (e.g., tactical offers) to improve brand loyalty, expand outreach, visibility, and value.
– Plan and execute monthly event plans for the outlet.
– Support the Operations team in managing guest experience on-site during events.
– Respond to media or customer queries/complaints as well as host special events.

**MARKETING MANAGER**
**SIAM THAILAND TRADE AND SERVICES**
Mar 2022 to Jan 2023
– Develop annual marketing plans in line with business strategy to increase the branding of the company’s service and generate leads.
– Build up and manage the plan details with activities to ensure everything is running as planned to achieve maximum results.
– Manage the Marketing Department Budget and deliver all marketing activity within the agreed budget.
– Prepare content and visual directions for all marketing channels, including but not limited to Facebook, Instagram, Zalo, Website.
– Measure and produce weekly, monthly, quarterly, yearly reports on KPIs and each campaign.

**MARKETING MANAGER**
**BO SPA & CLINIC**
Oct 2020 to Feb 2022
– Develop and manage marketing strategy and branding plans including launching new services and events.
– Push growth on the brand/product(s) through the development and implementation of advertising and retail excellence, plus trade and consumer promotion campaigns.
– Analyze market and consumer data and provide useful recommendations to management and reflect into business strategy and plan.
– Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

**MARKETING MANAGER**
**NHA LAM SILK TRADE AND SERVICE**
Jun 2019 to Sep 2020
– Track and analyze the performance of social media posts and channels and make recommendations accordingly.
– Grow and manage the Marketing Team and coordinate with vendors for execution.
– Organize and manage the company’s events.

**MARKETING SUPERVISOR**
**P2H TRADE AND SERVICE JOINT STOCK COMPANY**
Jun 2018 to Jun 2019
– Take responsibility for brand development and strategy execution.
– Organize and manage the company’s events.

**SENIOR ACCOUNT EXECUTIVE**
**VIET TIEN MANH ADVERTISING JOINT STOCK COMPANY**
Jun 2016 to Jun 2018
– Responsible for daily client service of assigned accounts and projects under the supervision of an Account Manager/Account Director.
– Conduct research, analyze, and prepare executive summaries.

**STORE MANAGER**
**THE COFFEE HOUSE**
Jun 2015 to May 2016
– Manage store’s daily activities and ensure store’s sales target.

**L A N G U A G E**
– English
– Vietnamese

**I N T E R E S T S**
– Travel
– Sports
– Yoga
– Music
– Movie