Chuyên gia Marketing & Bán hàng với 14 năm kinh nghiệm | Nữ | 1981 | Quận 7 – Hồ Chí Minh

B2B Marketing, Sales Management, Campaign Strategy, Customer Relationship, Market Research, Team Leadership, Product Promotion, Budget Management, Communication Skills, Negotiation, Event Planning, Data Analysis …

EXPERIENCE

**B2B Marketing & Sales Manager**
**Dong Hwa** 2013 – Present
– Analyze and interpret relevant segment data and reports to help inform the campaign strategy
– Create portfolio of products and execute marketing campaigns to raise awareness for customers
– Utilize internal and external resources to manage spend and campaigns to meet deadlines and budget
– Manage budget for the B2B campaigns
– Design, implement, execute B2B & B2C Events, Promotions, Trial promotions, Training Programs, Fair, Exhibition
– Setting up and implementing marketing and promotional campaigns
– Bulk Sales, loyalty customer, Labor Union Event, Industrial Event
– Elicit customer requirements, demonstrate effectiveness of the product, and identify sales opportunities
– Be responsible for the campaign calendar, peak season promotion calendar of B2B for maximum impact on sales
– Build out captivating content for proposals to approach key customers or potential customers
– Create targeted customer programs, segmented customer by category type and strategic partners
– Create a pipeline of corporate orders for continuous sales
– Get bulk orders and fulfill orders for all products available or develop new products
– Manage the lead generation and monitor the lead journey to enable an efficient sales process

**Marketing Assistant**
**Lock & Lock** 2009 – 2013
– Set up B2B channel, build up the internal system, separate categories & incentive policy for B2B members
– Seek customers & create relationships, introduce products & supply suitable items for their campaign
– Build up & maintain Home Shopping Channel
– Contribute & support to set up Modern Trade Channel
– Seek new & maintain the key Home Shopping Suppliers
– Supply & brief information for home shopping activities to ensure turnover monthly
– Negotiate with customers about sales conditions, delivery time & other terms (if any)
– Manage other suppliers such as packaging (plastic, paper), print customer’s artwork, sticker, part-time workers
– Make weekly & monthly reports
– Make annual report & plan
– Evaluate the performance of the B2B team and classification of each member

**Marketing Assistant**
**KCC Kotra** 2008 – 2009
– Conduct market research & support engineers & experts in choosing suitable products with Vietnamese demands
– Establish sales team, sales conditions & policies
– Seek new consumers & maintain relationships with dealers & customers

EDUCATION
**Master of Commercial Economic**
**University** 2010

**Bachelor of Commercial Economic**
**University** 2003

**Skills**
– Ms. Office
– Adobe Illustrator
– Adobe Photoshop
– ERP/SAP

**Soft Skills**
– Communication
– Empathy
– Teamwork
– Negotiation
– Presentation
– Creativity
– Time Management
– Motivation
– Leadership

**Languages**
– English