Chuyên gia Marketing với kinh nghiệm quản lý dự án xuất sắc | Nam | 1997 | Chưa phân loại
Giới thiệu về ứng viên
Marketing Leader, Integrated Marketing Communication, Project Management, Brand Development, Digital Marketing, Team Management …
**Marketing Leader / Manager**
**CONTACT**
**PROFILE**
I have over 4 years of experience in the Marketing field.
**WORK**
**MIK GROUP JSC**
*Deputy Marketing Manager* | 06.2022 – Currently
– Plan & Manage Integrated Marketing Communication (IMC) activities for many projects & brands.
– Develop the detailed channel strategy, allocate budget for each project phase.
– Produce sales materials in a short time such as: brand story, key visual, website, brochure, leaflet, flyer, TVC, 3D images.
– Manage a team to deploy multi-channel marketing: social media, PR, OOH, digital, event.
– Contributed to the project’s success in selling 80% of its products during the market downturn.
*Marketing Director* | 06.2022 – Currently
– Plan & Manage Integrated Marketing Communication (IMC) activities for the Imperia Grand Plaza Duc Hoa (shophouse) project.
**BCG LAND JSC**
*Senior Marketing Leader* | 05.2020 – 06.2022
– Plan & Manage Integrated Marketing Communication (IMC) activities for real estate projects & corporate branding.
– Marketing project leader for many projects such as: King Crown Infinity (luxury apartment), Casa Marina Premium (beach villas), Malibu Hoi An (villas & condotel), Amor Riverside Villas (villas).
– Develop the detailed channel strategy, allocate budget for each project phase.
– Produce sales materials in a short time such as: brand identity, brand positioning, brand story, key visual, website, brochure, leaflet, TVC, 3D images.
– Write numerous storyline films, PR articles, brochure content, visual concepts.
– Deploy multi-channel marketing: social media, PR, OOH, digital, event.
– Establish brand identity, brand statement, corporate introduction video, website for corporate branding.
– Contributed to the project’s success in selling 95% of the basket during 2 months.
**SAN MIGUEL BREWERY CORPORATION**
*Senior Marketing Executive* | 04.2019 – 04.2020
– Develop and implement product marketing and communication plans, including social media, OOH, activation, promotion.
– Design and manage POSM supply to each store.
– Conduct market research and analyze marketing activities of competitors.
– Execute plans to introduce new products to the market.
– Sales exceeded the previous year’s KPI by 20%.
**EDUCATION**
Bachelor’s Degree in International Economics
*Foreign Trade University* | 2015-2019
– Graduate: Good grade
– Participated/organized various club/social activities/internship.
