Chuyên gia Marketing với kinh nghiệm quản lý thương hiệu và phát triển sản phẩm. | Nam | 1987 | Chưa phân loại
Giới thiệu về ứng viên
Marketing, Brand Management, Consumer Insights, Product Positioning, Channel Strategy, Budget Management …
VU MANH TUAN
EXPERIENCE
D MANAGER IN CUSTOMER & CONSUMER MARKETING
Phone:
Email:
manhtu an23_6@yahoo.com.vn
My Favorite Motto:
Without Hard Work and Discipline, It Is Difficult to Be a Top Professional.
Areas of Expertise:
– Brand Building
– Route to Market
– Integrated Marketing
– Channel Strategy
– Product Positioning and Development
– Market Planning
– Shopper Marketing
– Budget Management
– Customer Insight
PROFESSIONAL EXPERIENCE
– **Asama Trading Limited**
– Owner and Director (Vietnam, Cambodia)
– Feb 2016 – May 2017
– **ARC International**
– Marketing Manager CG & FS (Vietnam, Laos, Cambodia)
– Feb 2014 – Feb 2016
– Define and manage product portfolio for 5 countries (including Myanmar and Thailand in my 1st year at ARC).
– Develop and implement marketing calendar with budget for promotion, communication, merchandise.
– Identify price positioning and channel development strategy with the objective to maximize performance of ARC offer across all relevant distribution channels.
Achievement:
– In 2016, Sales Revenue Grows 119% vs. 2013 in Indochina, and 128% vs. 2013 in Vietnam only, achieved 6% total glassware market size in Indochina (60 mil USD).
– Finish total market size calculation (for Indochina and Vietnam) and competition price mapping.
– Build core assortment and pricing strategy for 5 countries to fit with local demand and channels.
– Explore new online channel (Lazada, Adayroi, Tiki) and achieve 1500% growth after 2 years in Vietnam.
– Route to Market model through distribution system, strengthen partnership with L1, L2 for 5 countries.
– Successfully develop 7 innovation products for Vietnam market from U.A.E and Nanjing factories.
– Blue Wave visibility concept in TT, MT and Online through Reference shelves and Benefits.
Education:
– Hold the first time ever activity in Glassware category: ‘Incentive trip to Dubai and China’ for customers.
– Strategic Performance:
– Develop and implement the marketing strategy and plan for Indochina.
– Communication:
– Develop the local communication strategy consistently with the brand charts.
– Promotion & Animation:
– Develop and implement the annual promotion calendar per channel/chain through closely working with sales, distributors.
– Merchandising:
– Develop, monitor merchandising solutions, POS materials, reference shelves, ID corners.
– Market Analysis:
– Demonstrate a clear understanding of dynamics of categories. Maintain a high level of awareness of distributors, competitors, consumer, market trends.
– Budget:
– Build the country marketing budget to ensure consistency with P&L objectives.
– **Suntory Pepsico Vietnam**
– Junior Brand Manager (brand Pepsi)
– July 2013 – January 2014
Achievement:
– Pepsi Light launching successfully (with supported ATL & BTL activity).
– Vietnam Idol sponsorship starting together with Unilever brands.
– Beyonce campaign lead (TVC, packaging, ATL & BTL activity).
– Tet 2014 campaign lead (TVC, packaging, ATL & BTL activity).
– **Masan Consumer**
– Senior Assistant Brand Manager (Nam Ngu fish sauce brand)
– Feb 2012 – June 2013
Achievement:
– Successfully semi-lead 1 Nam Ngu De Nhi Re-launch and 1 Nam Ngu Re-launch (new TVC, new product quality, new packaging), achieve volume growth 4.5% De Nhi and 2% Nam Ngu after long time stagnant.
– Gain market share for both brands (more than 5%) in nationwide, beat aggressive & flexible competitors in mainstream and low tier segment at Central and Mekong delta.
– Join big project Fish sauce ‘Consolidation’ to reposition De Nhi and Nam Ngu, strengthen 1st position of Masan fish sauce in the market and increase value sales of all FS category (with 13% price increase).
– Upgrade target consumers (local unbranded -> De Nhi, De Nhi -> Nam Ngu) by efficient activities (ATL & BTL), maintain 1st TOM position.
– Assist Brand Manager in development of brand strategy (Chinsu, Nam Ngu and Nam Ngu De Nhi) to meet yearly business objectives.
– Lead projects including product development, packaging development and communication execution to strengthen brand equity and achieve sales target.
– Closely monitor brand performance using internal sales data, market report data and recommend fast & appropriate reaction.
– Manage profit goals (through managing accountant), sales target (through trade & sales team) and brand performance (through CMK and agencies).
– **Trade Marketing Assistant Manager (Fish sauce category)**
– Feb 2011 – Feb 2012
Achievement:
– Compete against strong activity from local brands (North Central coast, South Central coast, Highland, Mekong Delta) and stop their growth trend by smart 5 actions (sampling & consulting activation, trade incentive trip for wholesalers, sales team scheme for sales & distribution target achievement, new POSM and TT planogram implement, retailers lucky draw on special festivals).
– Get back lost numeric and weighted distribution at affected areas to highest points (up to 90%).
– Achieve high sales out target in 2011 for fish sauce category (the best category in 2011).
– Integrate annual trade strategy of fish sauce category.
– Develop category plans for assortment, shelf-display, promotion plan focusing on target shopper.
– Build and manage the channel, customer, regional activities to achieve sales target.
– Identify category issues, opportunities through analyzing data and understanding shopper insight.
– **British American Tobacco**
– Senior Trade Marketing Executive OT & TT
– Sep 2009 – Jan 2011
– **Kimberly – Clark**
– Unit Sales Manager (Ba Ria – Vung Tau province)
– Feb 2009 – Aug 2009
– **P&G Vietnam**
– Management Trainee (CBD Department)
– Jun 2008 – Dec 2008
EDUCATION
– **University of Economics, HCM City**
– Bachelor – Foreign Trade
– Sep 2005 – Jun 2009
– **Premiere Language School – Irvine University**
– Certification of Proficiency in English
– IELTS 7.5
– **NIIT Vietnam**
– Network Desktop & Hardware Specialist
SKILLS & COMPETENCIES
– Solid experience in consumer marketing/trade category management function.
– International experience & exposure with strong, creative and innovative comprehension and analysis of different consumer & customer needs in Indochina region.
– Ability to work as part of a team and interact effectively with other colleagues in a multi-cultural and multi-lingual environment (SEA).
– Ability to analyze and make synthesis.
– Excellent at entrepreneurship, negotiation, persuasiveness.
– High level at project management skill.
– Strong verbal and written communication skills in English and the ability to communicate at all levels of the organization and overseas offices.
