Chuyên gia Marketing với 10 năm kinh nghiệm trong nhiều lĩnh vực. | Nam | 1985 | Quận 10 – Hồ Chí Minh

Marketing Manager, Business Strategy, Brand Development, Market Research, Consumer Insights, Strategic Planning, Digital Marketing, Project Management, ROI Analysis, Team Leadership, Communication Skills, Budget Management …

T I Ế N P H Ù N G
MARKETING MANAGER
412/18 Nhat Tao, District 10, HCM City
(+84)

**10-Year Experience**
– In different business sectors and industries, I have shaped and sharpened my macro and micro market understanding to help identify and prioritize strategic opportunities.
– More importantly, I have the ability to translate goals into actionable and measurable plans and communicate results upon strategic direction.
– By undergoing different corporate environments, I have experience in managing and executing successful various marketing programs both individually and as a manager and performed well in high-pressure situations in a fast-paced, ambiguous environment.
– My goal is to pursue a professional career as a business leader in private-owned companies or multinational companies or local giants, in which my ongoing path has been facilitating me to realize that goals in pragmatic preparation.

**SKILLS**
– PowerPoint
– Microsoft Word
– Microsoft Excel

**WORK EXPERIENCE**

**Marketing Manager**
C.T Group – Real Estate / May 2020 – Present
– Participate in shaping, developing and realizing Business Corporate Strategy to deliver Investors’ visions to capitalize on Equity Value and Enterprise Value:
– **Growth:**
– Portfolio diversification, aiming for high revenue and high margin
– Branding oriented corporation
– **Margin:**
– Smart spending of Selling expenses with ROI
– Application of flexible pricing strategy by geography and market position
– **Asset Efficiency:**
– Best equipment by quality, automation and standardization
– Lean management
– **Expectation:**
– Corporate governance by best practice
– Apply lean org-chart

**EDUCATION**
– **Monash University – Australia**
– BA in Marketing (2008 – 2011)
– **University of Economics – Vietnam**
– Certificate of Banking & Finance (2012)

**EXPERTISE WORK EXPERIENCE**
– Business Leadership
– Process Management
– Marketing Strategy
– Problem Solving
– Brand Communication
– Critical Thinking

**Marketing Manager**
P.A Vietnam – IT Service Provider / Jul 2017 – Mar 2020
– Developing stimulus materials for market research activities, using and interpreting consumer research to anticipate and define the motivating factors driving consumers’ brand choice and usage behavior.
– Generating and applying consumer insight to drive competitive advantage and business growth.
– Manage & Consent on profit/loss ratio in frame of short-term business strategy & long-term vision.
– Driving holistic marketing plan per source for growth regions & ensure the right implementation for expanded in-charge segmentation.

**Marketing Manager**
Auto Motors Vietnam (Renault Vietnam) – Automotive Distributor / Mar 2015 – Jun 2017
– Plan and execute marketing activities to build brand equity and meet business objectives.
– Conduct market research to identify consumer trends & needs.
– Analyze SWOT, competitor performance & market trend to provide recommendations for brand development.
– Develop clear vision communication strategies such as Design, Media.
– Manage promotional activities and marketing events.

**Brand Manager**
NBN Foods Corporation – Food Manufacturer / Feb 2013 – Feb 2015
– Plan the marketing strategies by reviewing production & financial statements and sales department reports.
– Generate and apply consumer insight to drive competitive advantage.

**Account Executive**
ELF Group – Event Agency & Talent Management / Sep 2011 – Dec 2012
– Develop the concepts of the campaign that meet client’s objectives and budget.
– Plan, present and carry out the strategic/creative proposal, production, logistics, etc.
– Monitor KPIs and report to clients about the outcome of the campaign or event.