LE HOANG NAM 1979 CNTT – Phần mềm

RESUMÉ FULL NAME:
LE HOANG NAM
RESUMÉ
PERSONAL DATA
Name :
NAM LE
Gender :
Male
Marital Status :
Married
Cell phone :
E-mail :
KEY

SKILLS
/QUALIFICATIONS
More than 25 years years working in Business and Marketing Management in many industries such as:
education
, technology, software, internet service,… in both of B2B and B2C. Based on various

skills
and

experience
s, I’m looking for and really want to work in a dynamic, youthful, creative, honest
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Planing, Business and Marketing Management.
•
•
• Corporate strategic planning, growth strategy management.
Business Management, Budgeting and Cost Management.
• Strategic marketing planning and management, brand platform, brand identity and strategic
• brand management
• Strategic communication planning and management
Market research/analysis, competitive analysis.
Good uCnudsetorsmtaern sdeirnvgi caen/dre ktennotwiolne dge in Interactive Marketing management
•
•
• Interactive Marketing:
Digital Marketing/Advertising/Direct Marketing/Social Media Marketing
• Search Engine Marketing:
PPC, SEO, SMO
• B2B/B2C online marketing solution.
CRM – Customer Relationship Management solution for SME
Good uEn-dcoemrsmtaenrdcein sgo launtido nk nfoorw SlMedEg e in Computer Science, Software, Programming Language,
Web Technology
•
•

Experience
s on the consulting for the solution of B2B/B2C website, web-based software, web-
• based solutions,…
Good knowledge on the e-Commerce, e-Marketing
• Layout and build the interactive website, the CMS, Blog, Forum, Online Help desk, Social
Media,…
Knowledge in computer and software structure, programming language such as C#, C++,
HTML5, PHP, MySQL, Apache
RESUMÉ FULL NAME:
LE HOANG NAM

Experience
s:
•
More than 15 years

experience
s in Business Management and Growth strategy, more than 25
years

experience
s in Marketing Management in many industry such as:
education
, publishing,
• software, technology, internet service, entertainment with both of B2B and B2C products and
services.

Experience
s in Marketing Strategic Planning and management in publishing and

education
industry. Directly build and manage national level promotional plan, communication plan with
• more than 350 events across Vietnam, Thailand, Singapore and Cambodia to promote group’s

education
al solution. Microsoft, Oracle, Motorola, Kaspersky, Hard Dollar, Blackboard Inc,
BExIDpVer, iVeinectceo imn bwaonrkk, iAnCgB a,n HdD cBoallnakb,o OraCtBio, Vni ewtintahm in Ateirrlninaeti, oFnoarlb aens dV ileotcnaal mfir, mShsi nahnadn c Bomanpka, nUiOesB i, n
NmaavniysC daipffietrael,n Ht SinBdCu stries:
•

Experience
s in interMacictirvoes omfta, rMkoettionrgo lsat,r Pat&eGg,i cC opllgaantnei,n Sgu, zduikrei,c Rtleym iny vMoalvretidn a, Ds uthtceh d Ligaidtayl,
mVianrakmeitlikn,g S saocloumtiboann pkr, oMveidrceerd iens m,… any marketing campaign for the worldwide and nationwide
• companies such as:
Experience
in working with major national

education
al management organizations such as the
• Ministry of

Education
and Training, Department of

Education
and Training in implementing

education
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Education
Solution
CDoir.Letcdtl (yT ahdaviliasen da,n Cda bmubilodd biar)a, nEdd upclaattfioornm P,u bbrlaisnhdin igd e(nSitnitgya spyosrtee)m, B froirll imanatn Cy hbirpa JnSdCs, Manodb iVi, iCare
sBuebnseifditi,a BriIeFsI :
J SC, Embassy

Education
Group …. and 17 other subsidiaries.
•
Have good relationship with famous press, me dia cross nation wide.
CAREER SUMMARY
Name of Company Position Period
Embassy

Education
Corporation
(Ho Chi Minh City)
Chief Growth Officer
Dai Truong Phat

Education
Group 06/2019 – present
Strategy Committee Member
(Ho Chi Minh City)
Chief Marketing Officer
Victoria

Education
and Training JSC 10/2015-07/2019
Strategy Committee Member
(Hanoi City)
Deputy Director of Strategy Committee
HPB Group 06/2018-07/2019
Director of Business Growth Division
(Ho Chi Minh City – Vietnam)
Co-Founder
BIFI Joint Stock Company 03/2014 – 10/2015
Executive Director
Ho Chi Minh City – Vietnam (Freelancing Project)
Role:
Branding Advisor
Viet Phu Payment Services Support 10/2013 – 05/2014
Corporation
Ho Chi Minh City – Vietnam
Director of Marketing 10/2012 – 05/2013
KPMS
(Ho Chi Minh City – Vietnam) (Freelancing Project)
Role:
Marketing Director
Nam Lee Studio 05/2012-10/2012
Ho Chi Minh City – Vietnam
Masso Group Founder/Director 08/2009-06/2012
Ho Chi Minh City – Vietnam
Digital Marketing Director
04/2007 – 10/2009
Technical Director
RESUMÉ FULL NAME:
LE HOANG NAM
Online Solution Company
Hanoi – Vietnam
Deputy CEO

EDUCATION
BACKGROUND 03/2005 – 03/2007
Head of Hanoi Branch Office
 Europeen Institute des Resources
Informatiques
Certificate European of the Webmaster Professional at

– ETS, Paris – France, 2004
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
Certificate of Language and Civilisation at – Pa
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Bachelor of Business Administration on Marketing Management, , Hanoi,
Vietnam, 1997 – 2001
OTHER TRAINING


2016-2018:
E-Learning – Business Model and Marketing Management:
Trained by Blackboard Inc, USA
2012-2013:
Balance Score Card and Strategic Planning:
Trained by Management System Consulting Corp

USA
2003-2004:
The intensive French Course at the Sorbonne University Paris 4 and the Alliance Francais,

Paris, France
2001-2002:
The English Course at the London

Education
Center, Hanoi – Vietnam
EMPLOYMENT HISTORY
Position:
Chief Growth Officer
Embassy

Education
Corporation
Strategy Committee Member
Ho Chi Minh city – Vietnam
Period:
From 06/2019 to present
• Member of Strategy Committee to develop group’s growth strategies.
• Manage all Sales, Business Development, Marketing, Operation and Product Development duties of

Education
division including more than 17 brands with more than 300 bil VND of revenue target.
• Directly formulate strategic plans for the entire

Education
division for the period from 2020-2022.
• Directly connect with

education
al partners such as Ministry of

Education
and Training,
Department of

Education
and Training, Ministry of Labor and Social Affair to participate in events
related to the field of operation of each brand.
• Directly working and networking and maintain relationship with private

education
al group cross
nationwide and world wide:
Reggio Children, North London Collegiate School, UAL, Nguyen Hoang
Group (NHG), Khoi Nguyen Group (KNE) and many others.
• Directly working and networking and maintain relationship with the press/media cross
nationwide and worldwide:
Forbes, Economic Times, Business Insider, VTV, HTV, Tuoi Tre, Thanh
Nien,….
• Directly work, negotiate and establish strategic partner ship with the big corps such as Navis
Capital, VIG, Shinhan Bank, UOB, Forbes Vietnam, HSBC.
RESUMÉ FULL NAME:
LE HOANG NAM
• Directly guide the Marketing Directors/Managers, Brand managers in the

Education
division to
build marketing strategical and tactical campaigns to achieve the goals monthly, quarterly and
yearly.
• Directly participate in coordinating the implementation of Marketing campaigns for each specific
brand.
• Participate in training Head of BUs, General Director on building a strategic plan, business plan,
building B2B business strategy, promotional campaign.
• Directly build and manage growth strategies and strategical and tactical plan for all 17 brands in
the

Education
division.
• Assist President in the fields of growth strategy for

Education
sectors of the Group.
Position:
Chief Marketing Officer
Dai Truong Phat (DTP)

Education
Group
Strategy Committee Member
Ho Chi Minh city – Vietnam
Period:
From 10/2015 to 07/2019
Main responsibilities included:
• Member of Strategy Committee to develop group’s growth strategies.
• Development and implementation of the Marketing strategic plan and Branding strategic plan.
• Developing marketing strategies for new and existing products. Developing and delivering
marketing and communications strategies for the organisation.
• Participate in growth strategy planning of the Group, assist CEO and the board of management on
all business management affairs
• Work closely with product management team in 5 branch office cross nationwide and 2 overseas
branch office and to hold cross nationwide promotional plan with more than 350 seminars.
• Collaborate directly with international partner, publisher to promote their product and services in
Vietnam market
• Overseeing implementation of Marketing strategies – including promotional campaigns, events,
digital marketing, and communication, public relation,…
• Work closely and maintain relationship with medias cross nationwide and have good relationship
with many famous medias.
• Working closely with the company’s Sales team cross nationwide; enabling them to meet their
commercial

objective
s by providing them with appropriate tools, materials and presentations
RESUMÉ FULL NAME:
LE HOANG NAM
Position:
Deputy Director of Strategy Committee
Victoria

Education
and Training JSC
Director of Business Growth Division
Hanoi – Vietnam
Period:
From 06/2018 to 07/2019
Main responsibilities included:
• Building and managing the company’s growth strategies.
• Building and managing growth strategies for each subsidiary of the Group.
• Assist Chairman on growth strategy management of the entire ecosystem.
• Assist Chairman of BOM and the BOD on product development strategies.
• Directly coaching on strategies development and manage the implementation of Marketing
strategies of all companies in the ecosystem.
• Co-chair the Board of Directors and the Board of Management to work with foreign partners such
as Macmillan Publishing House, Cengage Publishing House, National Geographic, Pearson,
Literacy Planet, Cambridge, .. and major domestic partners such as Ministry of

Education
and
Training, Department of

Education
and Training in many provinces cross nationwide.
Position:
Co- Founder
HPB Group
Executive Director
Ho Chi Minh city – Vietnam
Period:
From 03/2014 to 10/2015
Main responsibilities included:
• Built concept, operate and implement an Online Real Estate Trading Floor.
• Built up Growth Strategy and Business Plan to promote it as a new brand of Group.
• Participate with the Board of Directors in developing a vision and strategic plan to guide the
organization. Identify, assess, and inform the Board of Directors of internal and external issues that
affect the organization.
• Develop branding plan included brand platform and identity for Group and subsidiaries. Develop
operational plan which incorporates goals and

objective
s that work towards the strategic direction.
• Act as an assistance to the Board of Director on all aspects of the organization’s

activities
.
• Oversee the efficient and effective day-to-day operation of the organization. Draft policies for the
approval of the Board and prepare procedures to implement the organizational policies.
• Oversee the planning, implementation and evaluation of the organization’s programs and services.
• Determine staffing requirements for organizational management and program delivery. Oversee the
implementation of the human resources policies, procedures and practices including the development
of job description for all staff.
• Implement a performance management process for all staff which includes monitoring the
performance of staff on an on-going basis and conducting an annual performance review.
RESUMÉ FULL NAME:
LE HOANG NAM
• Work with staff and the Board (Finance Committee) to prepare a comprehensive budget. Work with
the Board to secure adequate funding for the operation of the organization
Role:
Branding Advisor (Freelancing project)
BIFI Joint Stock Company
Ho Chi Minh city – Vietnam
Period:
From 10/2013 to 05/2014
Main responsibilities included:
• Directly build rebranding plan and coordinate with management team to carry out the project
• Brand analysing (Brand awareness, brand image and brand attributes).
• Product analysing.
• Market analysing (market and competitive analysing).
• Brand positioning and brand platform building.
• Coordinate with creative agency to build CI.
• Develop brand communication plan.
Position:
Marketing Director
Viet Phu Payment Services Support Corporation
Strategy Committee Member
Ho Chi Minh city – Vietnam
Period:
From 10/2012 to 05/2013
Main responsibilities included:
• Member of core management team to build business strategic plan for business model
transformation for Nationwide Distribution System (NDS).
• Marketing strategic and tactic planning for all BUs for 201 3-2014.
• Rebranding:
Rebuild brand platform and develop new brand identi ty system& strategic brand
development.
• Collaborate w ith business partner such as:
BIDV, HDBank, Liberty Insurance, Vietnam Airline,
JetStar, Red Cross, AmCham… to build marketing campaign to promote company brand.
• Restructure Marketing Department, Directly involve with staff to build and execution social
marketing campaigns.
KPMS Role:
Marketing Director (Freelancing project)
Ho Chi Minh city – Vietnam Period:
From 05/2012 to 10/2012
M• ainR erestsrpuocntsuirbeil iatineds rinecbluuidte Md:
a rketing Department.
• Strategic planning:
Marketing Plan for the 2012 (IMC plan), Business Plan 2012.
• Build up the brand identity system for company and the product. Restructure and develop Sales Kit
such as:
brochure, leaflet, presentation, company

profile
, company credential, company
website…and the other documents.
• Manage company’s brand and build up branding strategy for longterm.
• Work and collborate with the world-wide abroad partner such as:
Oracle, Archibus, Hard Dollar,
QA Software on the marketing

activities
in 2012.
RESUMÉ FULL NAME:
LE HOANG NAM
• Collaborate with Oracle, Hard Dollar, Archibus to build training courses for the big clients in
Vietnam such as:
VietsoPetro, PVGas, BTA, Bitexco, Sacombank,…
• Joined the Sales & Marketing training course with partner directly and through the internet.
• Directly work and collaborate with marketing agency and supplier to produce the items in brand
identity system and POSM.
• Involve in the management

activities
of company and develop the business plan for the next year
• Develop marketing plan and estimated marketing budget for the next year.
• Propose the management ideas, solution for BOD.
Nam Lee Studio Position:
Founder/Director
Ho Chi Minh city – Vietnam Period:
From 08/2009 to 06/2012
M• ainD erevseploopn sciobnilciteiepst ianncdlu cdoeodr:
dinate with the photographers, stylist, make up artists, models to realize the

projects
of advertising photography, fashion photography.
• Directly developed and executed online marketing activies:
SEM, banner ads, mass emailing.
• Website www.namleefotos.com is the first two position in Top 10 Google.
Position:
Digital Marketing Director
Masso Group
Technical Director
Ho Chi Minh City – Vietnam
Period:
From 04/2007 to 10/2009
M• ainD irreescptolyn sinibvioliltviees a inncdl ubdueildt:
interactive marketing (digital marketing) concept to all of the marketing for
company’s client:
propose the effective digital marketing solutions for the big clients such as:
Microsoft, Motorola, Mercedes, Suzuki, P&G, Remy Martin, Sacombank,….
:
• Directly or collaborate with partner to executes all of the digital and technical solution for company
and clients.
• Manage IT team, research and develop the new and best solution for IT Platform:
LAN, WAN, Web
platform and many another which related to the field of technology.
Position:
Deputy CEO
OnlinE Solution Company
Head of Hanoi Branch Office
Head Office – Hanoi – Vietnam
Period:
From 03/2005 to 03/2007
M• ainB ureilstp tohnes piblialintise fso irn tchlued needw:
product’s development and the strategy of the brand name’s development
• Created the marketing strategy for the new product.
Market Research that captured data on target market.
o
Competitor initiatives.
o
Analysed the collected datas and built the marketing plan for each period
o
• Built and managed Marketing team and Sale team.
• Created, built the advertisment strategy, wrote the advertisement content on the different
advertisment channels.
• Build the business plan and help company to become official registrar of the .VN domain name
certified by VNNIC – Vietnam Internet Network Information Center.
• 100% sales increase in the first year for the Software and Solution unit.
RESUMÉ FULL NAME:
LE HOANG NAM
RELEVANT

SKILLS
LANGUAGES Speaking Writing Listening
Vietnamese Mother tongue Mother tongue Mother tongue
English Certificate C Certificate C Certificate C
French Good Good Good
OTHER

Objective

IntereIs rte ally want to work in a dynamic, youthful, creative, honest environment.

Music, photography, Art, football, badminton, ping-pong and research the new computer technologies,
CERTIF e I s C p A e T c IO ia N ll y web technologies.
I, the undersigned, certify that to the best of my knowledge and belief, these data
correctly describe my qualifications, my

experience
, and me.
LE HFOUALNLG N NAAMME
Phone:
Email: